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To build a gaming store, the tech giant might use the successful mobile games Candy Crush Saga and Call of Duty: Mobile, which are produced by Activision and King, respectively.Īccording to a graph from the company, the mobile game industry represents a much larger portion of the overall gaming market at 51 per cent. The UK's Competition and Markets Authority (CMA) is currently looking into Microsoft's $68.7-billion acquisition of Activision Blizzard, and they have discovered the company's plans to create an Xbox-branded mobile game store, as per media reports. Meanwhile, Microsoft is reportedly working on an Xbox mobile store to compete with Google Play store and Apple's App Store. Recently, Microsoft also made its PC Game Pass subscription available in 40 new countries, expanding Game Pass availability to a total of 86 markets, including Europe, North Africa, and the Middle East. The removal of the $1 trial offer could indicate that Microsoft is preparing to expand Friends & Family even further, after testing the new subscription for less than a year.

Although the plan has been expanded to several countries, it is not yet available in many European markets or the US and UK. Microsoft is also working on expanding its Friends & Family plan for Xbox Game Pass Ultimate, which allows users to share their subscription benefits with up to four other individuals.

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